Craig Prichard
Social Scientist
Role at Cawthron
By discipline, Craig is an organisational analyst with experience in researching, developing and leading primary industry and community development projects. He previously worked in the business school at Massey University (1998-2020) and more recently worked on contract managing the aquaculture unit at NMIT and on the Sustainable Seas Science Challenge Blue Economy projects for the New Zealand Institute of Economic Research (NZIER).
Craig’s current projects at Cawthron include the Ngā Punga o te Moana (open ocean aquaculture) research programme’s ‘Living Lab’ collaboration called ‘Te Pūtahi Rangahau’. This is a joint initiative with the Whakatōhea Māori Trust Board and the Opotiki community that aims to facilitate knowledge sharing, idea generation, co-development, and responsive experimentation in OOA design through the programme.
Technical skills, experience and interests
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Researching, developing and leading primary industry and community development projects
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Participatory Action Research with a focus on restorative marine tourism
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Critical and institutional theories of organisation and management
Qualifications
- PhD, University of Nottingham, 1997
- BA, University of Canterbury, 1983
- Certificate in Journalism, Auckland Institute of Technology, 1986